Services
What we do, and when each service helps.
Five services covering how a business is identified, experienced and promoted online. Each can be commissioned on its own or combined; the scope is always agreed in writing before work starts.
Branding & Identity
Brand work establishes how a business presents itself: the position it takes, the character it conveys and the visual system that makes it recognisable. We develop identities from positioning through to practical guidelines, so that the brand can be applied consistently by your own team and by any other suppliers you work with.
Typical deliverables
- Positioning and key messages
- Logo or wordmark
- Colour palette and typographic system
- Brand guidelines
- Templates for documents and digital channels
Deliverables depend on the scope agreed for each project.
Problems it can address
- An identity that no longer reflects what the business does
- Inconsistent presentation across the website, documents and social channels
- A new venture or change of direction that needs a clear starting point
- Difficulty explaining how the business differs from its competitors
Examples of the work
- A wordmark and visual identity for a newly formed company
- A refreshed identity following a change in services or market
- Guidelines and templates for an in-house marketing team
Digital Marketing
Digital marketing brings the separate parts of a company’s online activity — website, search, email, social media and paid media — into one coordinated plan. We help define what that activity is for, who it should reach and how it will be reviewed, then support the planning and coordination of the campaigns that follow.
Typical deliverables
- Digital marketing plan
- Audience and channel recommendations
- Campaign plans and schedules
- Landing-page and messaging recommendations
- Performance reviews, where data is available
Deliverables depend on the scope agreed for each project.
Problems it can address
- Activity across several channels with no shared objective
- Uncertainty about which channels suit the audience
- Campaigns that send visitors to pages not designed to receive them
- Reporting that describes activity rather than progress
Examples of the work
- An annual digital plan for a professional services firm
- A launch campaign coordinated across email, social and search
- A review of existing activity with prioritised recommendations
UI/UX Design
UI/UX design shapes how people find their way through a website or digital service, and how it looks and behaves while they do. We work from user and business requirements to information architecture, user flows, wireframes and finished interface designs that are clear, accessible and responsive.
Typical deliverables
- Requirements summary
- Site map and information architecture
- User flows
- Wireframes
- Interface designs for desktop and mobile
- Design specifications for development
Deliverables depend on the scope agreed for each project.
Problems it can address
- Visitors struggling to find information or a way to get in touch
- A website that has grown without a clear structure
- A design that does not work well on mobile devices
- A new website or service that needs planning before it is built
Examples of the work
- Restructuring and redesigning a company website
- Designing an enquiry or booking journey
- Interface design for a new customer-facing service
Online Advertising & Promotion
Advertising and promotion put a defined message in front of a defined audience. We plan campaigns around agreed objectives, recommend channels and placements, coordinate the creative and messaging, and — where agreed — support implementation and review results against the measures set at the start.
Typical deliverables
- Campaign brief and objectives
- Audience definition
- Channel and placement recommendations
- Advertising creative and copy
- Tracking plan
- Performance reviews and recommendations
Deliverables depend on the scope agreed for each project.
Problems it can address
- Advertising spend without clear objectives or measures
- Adverts and landing pages that say different things
- Difficulty choosing between channels
- Campaigns that are launched but never properly reviewed
Examples of the work
- A paid social campaign for a launch or event
- Search advertising aligned with specific service pages
- Promotional creative for a seasonal offer
Content Strategy
Content strategy decides what a business should say, to whom, in which format and through which channels. We define audiences and communication objectives, develop content themes and messaging, and build editorial plans that keep content consistent with the brand and useful at each stage of a buyer’s decision.
Typical deliverables
- Audience and objectives summary
- Messaging framework and content themes
- Editorial calendar
- Content structure and formats
- Distribution recommendations
- Content review framework
Deliverables depend on the scope agreed for each project.
Problems it can address
- Content produced irregularly and without a plan
- Messages that differ between the website, social channels and sales materials
- Content that attracts attention but does not lead to enquiries
- Uncertainty about what to publish and why
Examples of the work
- Content themes and a quarterly editorial plan
- A messaging framework for the website and sales materials
- An audit of existing content with recommendations
Contact
Not sure which service you need?
Describe what you are trying to achieve and we will suggest where to start. Many projects combine more than one service.